With FTSE 100 shares on sale, I’m buying

Many FTSE 100 shares have tumbled in price — but are the businesses less promising than before? Our writer is hunting for bargains he can add to his portfolio.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

One English pound placed on a graph to represent an economic down turn

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It has been a challenging few weeks in the stock market. The FTSE 100 index of leading UK shares has fallen by 7% over the past month alone.

As a believer in long-term investing, I am more interested in the one-year track record. That shows the FTSE 100 index sliding a more modest 4%.

Do falling share prices of blue-chip companies offer a buying opportunity for my portfolio? I think they do and plan to add more FTSE 100 shares to my portfolio in coming weeks. Here is why.

Value on sale

Some of the companies that have seen their shares fall now offer me what I think is long-term value.

Take, as an example, DCC. Its business faces a number of headwinds that could hurt sales and profits. It sells a lot of gas to homes and businesses. Price swings in the gas market could hurt profits. The company also reports in euros while being listed in London, so there are currency risks to the firm’s valuation.

But DCC has proven over decades that it has a strong business with continued potential for growth. The company has raised its dividend annually for 27 years. During that time, the compound average dividend growth rate has been a very impressive 14%.

Yet the DCC share price today is 27% lower than a year ago. That means the dividend yield is now a tasty 3.8%.

Dividends are never guaranteed. However, I expect DCC management to keep trying to increase the annual dividend. So if I take advantage of the share price fall at this FTSE 100 company, my prospective yield may be even higher.

FTSE 100 bargains

In fact, DCC is only one example of many possible bargains for my portfolio in the FTSE 100 right now.

Retailer JD Sports has lost over half its value in the past year. Yet the business expects this year’s results to match last year’s record performance.

Shares in telecom giant Vodafone are 12% cheaper than a year ago. But I think demand for its services will be fairly resilient even in a recession. There is a risk its high debt load could threaten dividends. Meanwhile, the yield is 7.4%.

In fact, the list of FTSE 100 firms trading for less than before goes on and on.

Long-term approach to investing

But if these businesses are really good, why have investors marked down their share price?

After all, lots of investors will consider what they might expect from JD Sports. The fact that its shares have more than halved in just 12 months could suggest that many of them do not like what they see.

The reason I am buying is because I take a long-term approach to hunting for great businesses at attractive prices. I recognise that JD, like many companies, faces risks such as higher costs due to inflation and lower sales because of a slowdown in consumer spending.

But I see those as essentially short-term issues. I am looking to value shares based on how their businesses could perform years or even decades from now. Through that investing lens, some FTSE 100 shares look like real bargains for my portfolio right now. I am buying.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

C Ruane has positions in JD Sports Fashion. The Motley Fool UK has recommended Vodafone. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£5,000 in savings? Here’s how I’d start investing with a Stocks and Shares ISA

A Stocks and Shares ISA acts as a great investment vehicle for investors looking to maximise their gains. Here, this…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

£11,185 in savings? Here’s how I’d target a £18,466 passive income with FTSE 100 stocks

Our writer describes how he’d seek to turn a lump sum into a five-figure passive income by investing in some…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I’d buy 2,386 shares of this FTSE 100 dividend growth stock to aim for £3,612 a year in passive income

After a 33% decline, Rentokil Initial shares could be a great choice for investors looking for a lifetime of reliable…

Read more »

British Isles on nautical map
Investing Articles

After reaching another record high, are there still bargains on the FTSE 100?

As the FTSE 100 continues to surge, are there still opportunities available for investors to pick up bargains? This Fool…

Read more »

Middle-aged black male working at home desk
Investing Articles

2 top passive income shares to consider buying in May

Royston Wild thinks now's a great time to go shopping for UK passive income shares. Here are two of his…

Read more »

Middle-aged black male working at home desk
Investing Articles

Are FTSE 250 shares still a bargain?

Here’s a FTSE 250 stock I’m considering right now for my portfolio because of its value and growth credentials –…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Why the Diageo share price looks like a once-in-a-decade passive income opportunity

The Diageo share price has fallen 14% as the FTSE 100 hits new highs. At its lowest price-to-sales ratio for…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

57 years of growth! Here’s one of my favourite dividend shares

Royston Wild is building a list of the best dividend shares to buy. Here's a dividend growth star he's hoping…

Read more »